Iowa Speedway Draws Most Indycar Viewers Since 2011
NBCSN’s prime-time telecast of the Iowa Corn 300 on July 18 drew an average viewership of 541,000, the most Indycar viewers of a Verizon IndyCar Series race since 2011 at Baltimore.
It is the third consecutive NBCSN telecast of a Verizon IndyCar Series race this season that has attracted more than 500,000 viewers and shown dramatic growth in ratings and viewership compared to 2014.
Viewership of the action-packed race at the 0.894-mile Iowa Speedway was 22 percent higher than the 2014 race telecast and peaked at 650,000 viewers during the late-race duel between Ryan Hunter-Reay and Josef Newgarden for the victory. Hunter-Reay became the ninth different winner in 13 races this season and led a 1-4 finish by American drivers.
The July 12 telecast of the ABC Supply Wisconsin 250 at Milwaukee IndyFest (64 percent increase) and the June 27 telecast of the MAVTV 500 (82 percent increase) also recorded substantial viewership gains over 2014.