Marcus Lemonis stayed true to his September tweet
Back in September, Subway terminated their sponsorship agreement with Daniel Suarez.
Related: Subway NASCAR Sponsorship Terminated
During a pre-race TV segment for NBC Sports, Daniel Suarez played a role in a skit where he passed out doughnuts. The box was labeled ‘Dunkin Donuts’.
Subway didn’t like that, at all. They see Dunkin Donuts as a direct competitor to Subway. So, they elected to terminate their deal with the Joe Gibbs Racing driver via a strange vague letter issued to the team.
Strangely, at that time Subway only had 1 race remaining on the contract. At the start of the 2017 season, they signed for 4 races. They then shot a commercial with Daniel Suarez. In September, the sponsorship was terminated with just a single race remaining in the contract.
The NASCAR community reacted to the announcement. Most were under the impression that Subway wanted out and they were simply using it as an excuse. Though, there’s no way of proving that without a statement saying so from Subway themselves.
“I’ll take it. Good young man with talent,” stated, Marcus Lemonis. He is the CEO of Camping World.
The tweet was vague, short and as a result didn’t offer more details. However, it led us to believe that Camping World was interested in filling the missing sponsorship.
Indeed, they have. Camping World will be on the car of Daniel Suarez for Talladega Superspeedway this weekend.