‘K&N Filters Protection Trucks’ – Focal point of expanded Team Lucas program in 2018
CORONA, CA (March 8, 2018) – K&N Filters, the world’s leading manufacturer of washable performance air filters and air intake systems, has extended its partnership with Team Lucas to include sponsorship of the critical safety vehicles utilized in the Lucas Oil Off Road Racing Series under the banner of ‘K&N Filters Protection Trucks’.
Overall, the K&N partnership in 2018 will span a large number of Team Lucas platforms including the aforementioned Lucas Oil Off Road Racing Series, the Lucas Oil Regional Off Road Racing Series, the Lucas Oil Modified Series, the Lucas Oil Late Model Dirt Series, the Lucas Oil Drag Boat Racing Series and the Lucas Oil Pro Pulling League.
K&N will have a presence in television coverage on CBS network, CBS Sports Network, NBC Sports Network, MAVTV Motorsports Network and Lucas Oil Racing TV – the first streaming TV network dedicated solely to the world of motorsports.
The K&N Filters Protection Trucks will be the most visible aspect of the program, each of the five Toyota Tundras bearing prominent K&N identification on the door and hood.
“The exposure we receive at these Team Lucas events makes it the perfect venue to showcase our company’s superior product line to both on-site spectators and the dedicated fans watching on television,” observed Phil Swire, K&N Filters’ Chief Marketing Officer.
“Spectators that walk through any Lucas Oil racing paddock will quickly notice how many top-notch competitors have K&N Filters affixed to their performance vehicles. We believe that speaks volumes when it comes to the superior quality and performance of our products.”
In addition to its sponsors of the K&N Filters Protection Trucks, K&N also will be the presenting sponsor of a Lucas Oil Off Road Racing Series event as well as one televised event in the Lucas Oil Modified Series. K&N also will entitle the Polaris RZR that will serve as the UTV class pace vehicle in the Lucas Oil Regional Off Road Racing Series.
“K&N Filters has an outstanding reputation worldwide for protecting vehicles through superior filtration,” said Alex Striler, Director of Sales and Marketing for Team Lucas. “Lucas Oil uses only K&N products because our trucks travel long distances hauling heavy equipment to various events requiring extra horsepower and performance. During race week, these vehicles are also used on muddy or dusty tracks and we can’t afford for anything to go wrong.”
“The safety of our teams and staff are on the line so we need guaranteed protection. That’s why we’re re-branding the trucks as the ‘K&N Protection Trucks’ which will be driven by the Impact Safety Team,” Striler concluded.
ABOUT K&N FILTERS
K&N Engineering was founded in 1969 in Riverside, Calif., and subsequently has become a world-class filtration company. Today, it manufactures air filters, oil filters and air intakes available in more than 30 countries worldwide. K&N Engineering markets in excess of 5,000 different products designed for cars, trucks, motorcycles, boats and industrial applications. From the company’s “Million Mile Warranty” to its “Consumer Protection Pledge,” K&N staunchly stands behind each product to deliver 100 percent satisfaction to consumers. For more information, visit www.knfilters.com.
ABOUT TEAM LUCAS
Team Lucas creates an alliance between Lucas Oil Products Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens live, family-friendly event experiences. Team Lucas’ fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil American Sprint Car Series, Lucas Oil Drag Boat Series as well as Lucas Oil Speedway and Lucas Oil Stadium, home of the Indianapolis Colts of the NFL.