The percentage of ad time was significantly reduced at Martinsville in comparison to the Daytona 500
Here’s the Martinsville Speedway TV ratings, commercial data and comparison report.
The short track race at Martinsville Speedway featured 32 minutes of regular commercials. Another 8 minutes of split-screen commercials silenced the broadcast team as well. The Monday showing of the NASCAR race featured 40 total minutes of commercials.
The race itself was 3 hours in duration. In total, the Martinsville race last Monday featured 22% commercials.
The snow-postponed Martinsville Speedway race still drew 1.19 million viewers to their television or device. Last’s years race (run on Sunday), drew 4 million viewers.
The Daytona 500 was a 3.5 hour race, 30 minutes longer than Martinsville. It featured 63 minutes of ad time. In total, 30% of the Daytona race was run during a commercial.
The Daytona 500 is the largest NASCAR race of the season. That means expensive ad-time and shorter commercials. The Daytona race featured 134 commercials. A lot more than the 40 shown during Martinsville.
The Great American race featured an average of 9.3 million viewers. The weather-postponed Martinsville Speedway event drew 1.19 million viewers.
The number of commercials for Daytona was 335% more than Martinsville. Far more of the telecast at the short track was shown to the viewers. Just 22% of the Martinsville race was missed due to ad time in comparison to the 30% during the Daytona 500.
What does all that really mean? I’m not entirely sure but I think many people would draw a wide range of conclusions. Personally, I just thought it was fairly interesting to see how much more of the Martinsville event was shown to the fans at home in comparison to the Great American Race.
Related: 2018 Daytona 500 TV numbers
Related: 2018 Daytona 500 commercial data