A large area of the race car doors will be used to showcase the select emoji representing the playoff driver
That headline sounds like a joke. It’s not.
NASCAR teams have started to release the paint schemes for this weekend at Las Vegas Motor Speedway. All of the playoff drivers feature an emoji of some kind within the wrap.
The 16 playoff drivers will have a unique emoji that will display when using a certain hashtag on twitter. Each emoji will also be shown on the race cars as well, surrounded by a white box.
The NASCAR driver emojis were introduced in in the 2017 racing season. However, they were not displayed on the door of the race cars last year. That’s a new element for the 2018 NASCAR Playoffs.
The Race Team Alliance is said to be conducing some data collection in regards to the spike of the hashtag usage. They are rumored to be using these hashtags to measure reach of the brand on social media outlets.
The NASCAR emoji release is expected to surface on Wednesday. However, the release of the paint schemes have shown us what to expect.
So far, the fans aren’t so fond of the idea based on the early social media response to the news. But, it does have an underlying purpose, I guess.
The NASCAR playoffs will begin this weekend at Las Vegas Motor Speedway in Las Vegas, Nevada. It’s still unclear if the NASCAR Xfinity Series drivers or NASCAR Truck Series driver will feature emojis.
2018 NASCAR emojis
2018 NASCAR Playoffs
1. Kyle Busch: 2,050 points
2. Kevin Harvick: 2,050 points
3. Martin Truex Jr.: 2,035 points
4. Brad Keselowski: 2,019 points
5. Clint Bowyer: 2,015 points
6. Joey Logano: 2014 points
7. Kurt Busch: 2,014 points
8. Chase Elliott: 2,008 points
9. Ryan Blaney: 2,007 points
10. Erik Jones: 2,005 points
11. Austin Dillon: 2,005 points
12. Kyle Larson: 2,005 points
13. Denny Hamlin: 2,003 points
14. Aric Almirola: 2,001 points
15. Jimmie Johnson: 2,000 points
16. Alex Bowman: 2,000 points
Related: Race Team Alliance formed in NASCAR