Team Penske welcomes Keystone Light in 2021 NASCAR deal
In recent seasons, the Molson Coors Beverage Company has dialed back on their NASCAR sponsorship, significantly. The company has been tied to primary sponsorship at Team Penske for about three decades.
View the new Brad Keselowski Keystone Light paint scheme below.
In 2019, Miller Light was the primary sponsor for 9 races. The reductions continued from 2018 where they ran the primary scheme for 11 races.
In 2020, Miller Lite was the primary sponsor of Brad Keselowski for just one race. That was the Coca-Cola 600 at Charlotte Motor Speedway.
During the off-season, many wondered if Coors would be pulling their sponsorship entirely.
That’s not the case. However, for 2021, the company is swapping brands in their NASCAR deal. Keystone Light will be the primary sponsor for Brad Keselowski instead of Miller Light.
Molson Coors Beverage Company owns both the Miller Lite and Keystone brands.
Signage started appearing at gas stations across the country earlier this month. That was before the deal was publicly announced.
Now, the deal has been confirmed. Keselowski will run the blue Keystone Light paint scheme at one race, again at the Coca-Cola 600.
In 2020, Keselowksi grabbed four race wins for Team Penske. He also collected 24 top-10s, just one top ten short of tying his career-best from 2015.