NASCAR Heat 5 (Dirt Late Model version included) will be free to play during the week of the Daytona 500; New race team rolls to the grid with sponsorship
Motorsport Games Inc. (NASDAQ: MSGM) will be the primary sponsor for Live Fast Motorsports in the first three races of the 2021 NASCAR Cup Series season.
The no. 78 machine will be driven by BJ McLeod. The team makes their series debut with the Daytona 500 at Daytona International Speedway.
Branding for NASCAR Heat 5 will be displayed on the car as the team rolls to the grid.
Additionally, the game will be free during the week of the Daytona 500. You can find it on ‘Free Play Days’ via Xbox from February 11-14.
“We are thrilled to be working with Live Fast Motorsports as it makes its NASCAR Cup Series debut,” said George Holmquist, VP of Marketing at Motorsport Games.
He added, “The team reflects a lot of the values we have at Motorsport Games. They are the youngest team owners in NASCAR and grew up playing video games, so this felt like a natural partnership. Being able to promote the game on Free Play Days on Xbox at the same time will also open up NASCAR Heat 5 to a new audience which is always exciting.”
Live Fast Motorsports: Owners
The startup Live Fast Motorsports is co-owned by BJ McLeod and Matt Tifft.
Live Fast Motorsports co-owner, BJ McLeod, who will be driving the #78 said: “I couldn’t be more thrilled to compete in the biggest race in America, the Daytona 500, with such an awesome partner.”
McLeod added, Being a huge fan of racing games and having the opportunity to represent NASCAR Heat 5 is something that I take great pride in. I can’t see a better way to kick off our team’s debut season than partnering with Motorsport Games, as well as Free Play Days on Xbox.”
Fellow team co-owner Matt Tifft added: “I am thrilled to have Motorsport Games as our team’s founding partner. I first got my interest in NASCAR from playing racing video games, so this is a natural fit for myself and BJ! As the youngest owners in the sport, this is a great connection to our younger fans and we can’t wait to have our #78 Ford Mustang on the high banks of Daytona.”
NASCAR Heat 5 is available on PlayStation®4, Xbox One and Windows PC. The racing game features all the official teams, cars and drivers from the 2020 NASCAR Cup Series, as well as the NASCAR Xfinity Series™, NASCAR Gander RV & Outdoors Truck Series™, and Xtreme Dirt Series.