Wheaties also joins NASCAR via 23XI Racing as a primary sponsor
It’s Wheaties’ 100th anniversary year. To celebrate, Michael Jordan will be featured on the box for the 19th time.
On Tuesday, Bubba Wallace will drive the newly minted ‘Michael Jordan Gold Foil Wheaties box’ to select fans around the area of 23XI Racing.
Wallace will deliver the boxes in a Wheaties branded Camry.
Wheaties will also serve as a primary sponsor of the No. 23 car next year. They’ll appear on the car Sunday, February 27, 2022, at Auto Club Speedway.
“A modern-day legend and inspiration for champions of all ages, Michael Jordan is an incredible athlete, humanitarian and entrepreneur,” said Kathy Dixon, senior brand experience manager for Wheaties. “We are so proud to launch the next box in our anniversary series honoring one of the greatest sports stars and most-decorated Wheaties athlete in history.”
In 2020, Michael Jordan entered NASCAR to form 23XI Racing. He became the first majority black owner in 50 years.
“To be able to honor MJ as part of the Wheaties 100th anniversary celebration and have Wheaties join the 23XI Racing family is special for our team,” said Wallace. “When you think of greatness, you think of Michael Jordan and his drive for excellence both on and off the court. His competitive nature and determination motivate me in my career every day. It is an honor of a lifetime to drive for MJ and rep the No. 23, a number that is such a big part of his legacy.”
The Michael Jordan Gold Foil Box is available for $25.00 each on www.Shop.Wheaties.com. The online box is available for purchase at Noon on Tuesday.
Beyond online, the box is available a retailers nationwide.