3Chi hemp products to join NASCAR
3Chi is the leading CBN and Delta-8 distributor in the United States. They offer a wide range of THC and CDB products.
For 2022, the company joins the world of NASCAR. They’ll serve as a primary sponsor for Tyler Reddick’s No. 8 machine in a multi-race deal.
According to the team release, “It’s the first category-specific team partnership in NASCAR and first hemp-based consumer brand sponsorship across all major professional sports.”
The company was founded by a biochemist. They deconstruct then reconstruct cannabinoid blends to bring product to market.
The company website reads, “After developing a new way to make a pure version of Delta 8 THC from hemp in September 2019, 3Chi was able to offer the USA’s first federally legal THC-dominant product since cannabis prohibition started.”
They claim their cannabinoid blends are more beneficial than the hemp plant in it’s natural form.
Reddick is entering his third full-time NASCAR Cup Series season with Richard Childress Racing. He formerly claimed back-to-back NASCAR Xfinity Series titles in 2018 and 2019.
“This is a first-of-its kind partnership, both within motorsports and within the sports industry as a whole,” said Torrey Galida, president of Richard Childress Racing. “We’re proud of our role as industry leaders in this category and look forward to introducing a pioneer in hemp-based consumer products to NASCAR, as well as educating fans about 3CHI’s innovative, science-based products.”
“This is a unique opportunity to leverage a team partnership with one of the most iconic and innovative teams in NASCAR to help introduce 3CHI’s vast array of products to a passionate and dedicated fan base,” said Justin Journay, founder and chief executive officer of 3CHI.
Journay added, “We’re looking forward to working with Richard Childress Racing to tap into the excitement of the sport and new Next Gen car, unique activation opportunities and technology involved.”
Hemp products are for responsible adult use only to consumers aged 21 and older.
CHI will make its NASCAR debut in the DAYTONA 500 at Daytona International Speedway on Sunday, February 20.