Monster Brewing joins NASCAR

The Beast Unleashed paint scheme makes it’s debut this weekend at Auto Club Speedway

The Beast Unleashed is Monster Brewing’s first malt beverage. The company will serve as the primary sponsor for 23XI Racing’s No. 45 car driven by Tyler Reddick.

The new products contain 6% alcohol. The drink is made without the caffeine or sugar. Four flavors are available: Mean Green, White Haze, Peach Perfect, Scary Berries.

The new paint scheme makes it’s debut this weekend at Auto Club Speedway. They’ll serve as the primary sponsor for several other races throughout the season.


“I’m really excited to represent The Beast Unleashed on track for the first time ever,” said Reddick. “I’m looking forward to my first year with this team and being a part of a new chapter for 23XI and The Beast Unleashed. I can’t thank our partners like Monster Brewing enough for the support they provide.”

“We are constantly looking for new ways to provide our partners with a unique platform to showcase their brands, and this is a great example of that,” said Steve Lauletta, 23XI team president. “It’s not often you have the opportunity to highlight such an exciting new product and we’re eager to help introduce The Beast Unleashed to NASCAR and all of our fans.”

To “We are psyched to finally unleash The Beast on the world of NASCAR — and we believe Tyler is the man to set it loose,” added Renold Aparicio, VP of Monster Equity Brands at Monster Brewing. “We cannot wait to see them both carve up the track this weekend.”


Tyler Reddick | 23XI Racing | Monster Brewing | Auto Club Speedway | NASCAR