See the Nicokick and zone paint scheme for Kyle Busch at Talladega Superspeedway
Nicokick.com is the preferred digital retail partner for zone™ nicotine pouches. Together, they will bring a new look to the No. 8 car driven by Kyle Busch.
View the new Kyle Busch paint scheme below.
Richard Childress Racing has already had a partnership with zone™. However, the Nicokick addition is a new combination.
Kyle Busch: “There is no fixing what we’ve got going on right now”
Haypp Group comments
“We are delighted to collaborate with zone™ and support the No. 8 car at Talladega,” said Sarah Krysalka, Senior Director of Commercial Partnerships and External Affairs at Haypp Group, the parent company of Nicokick.com and Northerner.com.
“As the preferred online retailer forzone™, Nicokick sees this strategic partnership as a powerful way to drive shared brand awareness, create new avenues to connect with adult consumers, and increase the visibility of our platform.”
Comments from ITG Brands
“This is more than just a sponsorship – it’s a celebration of innovation and momentum,” said Rishi Dhingra, Executive Vice President of Marketing at ITG Brands.
“At ITG Brands, we’re proud to support bold moves that bring our brands closer to legal adult consumers in meaningful, modern ways. Collaborating with Nicokick and our continued sponsorship of Kyle Busch at Talladega reflects our commitment to driving the future of zone™ engagement with one of the most passionate fan bases in the country.”
Kyle Busch autographed can
Starting April 28th, select purchases of zone products via Nicokick.com will come with a bonus gift. On those select purchases fans can claim a limited-edition Kyle Busch autographed can.
That campaign runs through May 2, 2025.
The NASCAR Cup Series race at Talladega Superspeedway is scheduled for April 27, 2025.
Kyle Busch
Nicokick paint scheme
