An email appearing to come from Talladega Superspeedway has been circulating stating the track in banning No. 8 apparel for this weekend’s NASCAR race due to a lawsuit; The track comments on the situation
JR Motorsports recently acquired the old trademark from the days of the Dale Earnhardt, Inc. (DEI) No. 8. They are now using a new No. 8 on JR Motorsports cars for 2025. While submitting that trademark, the team also elected to trademark the old style No. 8 that they used in previous seasons.
Lamar Jackson opened a lawsuit against JR Motorsports. Originally, Dale Earnhardt Jr thought the lawsuit was regarding the 8 from the DEI days.
But, that turned out not to be the case. Jackson was actually trying to prevent JR Motorsports from trademarking the old-style No. 8 from the 2024 season and prior.
Dale Jr stated himself that the old style 8 will likely never be used again. So, they decided to stop seeking the trademark for the old 8.
Fake Talladega Superspeedway email circulates
A fake email began circulating this week, in advance of this weekend’s race at Talladega. The email requested that fans not wear No. 8 apparel due to the lawsuit.
Here is the text of that email:
Title: “Important Update – Temporary Ban on the Number “8” at Talladega”
“Dear Talladega Fans,”
“We hope you’re gearing up for another unforgettable weekend of high-octane racing, Southern hospitality, and the kind of memories only Dega can deliver.”
“However, we need to share an important update regarding a unique and unexpected situation:”
“Effective immediately, Talladega Superspeedway will be temporarily banning the public display of the number “8” on apparel, merchandise and signage within the track grounds.”
“Due to an ongoing and legal dispute between Dale Earnhardt Jr and NFL quarterback Lamar Jackson-involving branding rights, we’ve been advised to take precautionary measures while this matter is sorted out in court.”
“To avoid any legal engagements or potential brand infringement claims, fans are kindly asked to refrain from wearing, waving or displaying the number “8” anywhere on Talladega property until further notice.”
“We understand this may come as a surprise-especially to long-time fans of Dale Jr-and we share your frustration. Justin know this is temporary and it’s all in the interest of avoiding any potential law suits.”
“Thank you for understanding and for continuing to be the heart and soul of Talladega National. We’ll keep you updated as the situation develops-and hopefully, the number ‘8’ will return faster than a green-white-checkered finish.”
Talladega states the email is fake
NASCAR driver Landon Cassill commented, “lol bravo to the @TALLADEGA marketing department”
The speedway has since confirmed this as false.
The track responded, “can’t believe i have to comment this but our marketing department has nothing to do with this…this is fake and was not sent from us.”
The story appears to have began from @DailyDownfords, a NASCAR parody account. Though, if it did come from the Talladega marketing department, that would be next level sneaky genius.
