Below you’ll find a list of common questions regarding our advertising platform. You’ll also find all the information needed to put together your advertising package. We’ve also listed some details on the specs around our audience.
This ad is shown at the top of the website just below the website logo and navigation menu. Your ad could be formatted in a 728x90px image banner which will be shown to desktop, laptop and large tablet users. The same placement has an option for a 300x100px banner which will be shown on small screens such as mobile phones. You are able to use one size or both for the same cost.
This ad is shown between paragraphs of an article. For desktop and large tablet users, this ad is shown in a 970x250px image. For some laptop and tablet users, it’s shown in a 728x90px image banner. For mobile users, the ad size is 300x250px. You have the option to send over just one or all of those banner sizes with your purchase of a ‘body’ placement.
Note: The mobile side of the website sees significantly more views than the tablet/desktop version.
Retna displays (Double the size of your ad when sending files):
For high density pixel devices, the ads double in size. If you want your ad to be clear on these high quality devices you should send us images double the size of the actual placement. See the chart below for examples:
Placement Size = Actual retna graphic size (True size you should send)
300x100px = 600x200px
300x250px = 600x500px
728x90px = 1456x180px
970x250px = 1940x500px
Your ad will not be shown to every site visitor. It will rotate with a collection of other partners who have purchased the same ad spot. Additionally, we will run some of our own house ads to spread out your campaign over a given amount of time.
Your ads can be shown faster or slower over a given time period. Say your ad is a time sensitive event, we can accommodate that by showing you ad faster over a more narrow time period. Or, you have an option to exclude a time period and let the campaign run a more natural course, which would show the ad less frequently but over a longer period of time.
We want your ad to be seen exactly where you need it to. Thus, we offer a wide range of targeting options that allow us to show ads to specific users based on a location, device and other parameters.
Need to run an ad for an event? We can then show that ad to a specific county, state, county or city. So the ad is shown only to people in these locations.
Want to promote an app? We can target users of IOS or Andrioid. Or we can create two different ads, showing only the one relative to the user. Meaning, Apple users would see an add for your App Store app and Android users would see a different graphic for your Play Store app.
There’s many ways we can target exactly who you need to reach. These parameters come at no additional costs, just tell us who you need to see your ad.
Have targeting questions? (Email us) and see if we can help.
Why sell advertising?
The overall goal in selling these ad placements is to speed up this website. This site is already fast, as it loads between 1-3 seconds on average. But, the work in the speed department is never done.
90% of the load comes from third party ad networks as everything else has been tuned to the ninth degree. That puts the majority of speed improvements out of our hands from this point. Every time we’re able to replace a third party ad with a directly sold ad, the speed of the site will improve.
The goal is not to make more money at the green flag. In the short run, these ads will absolutely generate less revenue than third party ad networks. However, by making the site faster, that will increase revenue in the longer run as the viewer has a much better experience on the site.
The long term goal of directly sold campaigns is to actually make it so we’re required to show less ads.
Why bill per view?
CPM (Cost per mile / Cost per 1,000 impressions) is a far better billing metric. For this industry, it’s the only thing that makes any sense. The racing season has highly active and contrasting inactive months.
Most sites bill advertising on a monthly basis. But, several months are far more popular than others. By billing per view instead of per month, it doesn’t matter if your ad is shown during prime months or the off-season, it’s still going to generate the same amount of traffic or interest to your campaign.
Low CPM Costs: Our advertising costs are low and the viewership is high. We likely have the lowest CPM rates of any marketing options you’ve looked at prior. For example, the header ad with the 2,000,000 ad impression package selected nets a cost of about $1.20 per 1,000 views of your ad. Some of the lowest rates around should encourage you to at least give us a try. The smaller packages allow you to try it out at a minimal cost.
How do you count ad views?
The view counter is managed by Google. Views are tracked by IP address with varying limits (ex: 3 per hour). In that example, a single user would only see your ad a max of 3 times per hour.
How can I pay for my ad?
You may use a credit card or PayPal at checkout.
RacingNews.co Visitor Demographics
This website directly receives 1-4 million page views per month.
See our site ranking via (Alexa). This Amazon owned service ranks all websites on a global scale. The results are based on overall traffic and a variety of other factors.
Display your ad on a website seen by millions racing fans. Our website draws very targeted motorsports and automotive enthusiast demographic.