Marketing

Free dirt track attendance night – How did that go?

Florence Speedway hosted a special ‘free night’ at the Union, KY dirt track – It blew away expectations Florence Speedway did something amazing on May 13th.…

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An interview with I-80 Speedway promoter Joe Kosiski

Speaking with I-80 Speedway owner Joe Kosiski ahead of the $275,000 show – Meet the “Master of Chaos” This weekend, The Silver Dollar Nationals payout at…

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David Higdon, NASCAR VP Leaving After 6 Years

NASCAR marketing co-leader David Higdon gives notice that he’s leaving the sport David Higdon is the NASCAR VP of Integrated Marketing Communications. He is leaving the…

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Dirt Track Marketing: Full Capacity Expected on Free Admission Night

Free attendance night offered by Florence Speedway Marketing 101: Attract people to your racetrack and they will likely come back again. Well, Florence Speedway is now adapting…

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A New NASCAR Sponsor Isn’t Wanted

A New NASCAR Sponsor Isn’t Wanted by Fans and It Isn’t Needed For the Sports Success Placing a corporation randomly into the name of your sport…

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NASCAR Chief Marketing Officer Explains Name Change of Playoff Rounds

NASCAR Chief Marketing Officer Jill Gregory explains name change of NASCAR playoff rounds NASCAR Chief Marketing Officer Jill Gregory sat down with the guys at the NASCAR…

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