So what does it cost to sign on as the entitlement sponsor for a NASCAR race? Pure Michigan has spent at least $4,947,500 in advertising for the NASCAR race at Michigan International Speedway since 2011. The Pure Michigan brand has pumped $4,947,500 into Michigan International Speedway in the last 7 […]
Read MoreJimmie Johnson isn’t done yet but in the possible case of of lacking sponsorship for 2019: “I wouldn’t be on the street, I don’t think.” Lowe’s and Jimmie Johnson will end an 18 year relationship at the end of 2018. Lowe’s stems to the roots of Johnson’s premier series career. […]
Read More$50,000 sponsorship up for grabs – Only 47 drivers registered so far LEXINGTON, Ky. (Feb. 15, 2018) – Valvoline Inc. (NYSE: VVV) — a leading worldwide supplier of premium branded lubricants and automotive services — today announced the launch of its Fast Track to Fame contest celebrating the grassroots racing […]
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