Hendrick Motorsports has renewed with Alex Bowman as well as Ally
This week, the 2023 NASCAR regular season begins. NASCAR Cup Series machines are set to unload for the famed Daytona 500. And, Hendrick Motorsports is opening the season with a big announcement.
Alex Bowman made his Hendrick Motorsports debut in 2016. He’s driven full-time with the team since 2017 capturing 7 wins along the way.
Ahead of the Daytona 500, Hendrick Motorsports has announced a contract extension for Bowman. He’ll drive the No. 48 for at least four more seasons, through 2026.
Additionally, the team has signed a sponsorship extension with Ally. That is a five-year extension through 2026.
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Rick Hendrick comments
“When Ally makes a commitment to something, they’re all in,” said Rick Hendrick, owner of Hendrick Motorsports.
“It’s been extremely rewarding to see their passion for the No. 48 team and the unique ways they use the sponsorship to engage with our fans. Not only do these initiatives positively influence Ally’s business, they leave a lasting impact on the communities where we race. It’s a special partnership that’s just getting started.
“We’re thrilled to extend with Alex, who is one of NASCAR’s most exciting young stars. In addition to being hugely talented, he has incredible passion and commitment that set him apart. He’s a proven winner, and I don’t know of anyone who has worked harder to reach this level.”
Hendrick concluded, “The opportunity to continue our relationships with Alex and everyone at Ally is a great way to kick off 2023. It’s a tremendous combination.”
Ally is set to enter their fifth season as the sole primary sponsor for the No. 48 car.
“We couldn’t ask for a better partner than Hendrick Motorsports, so extending our relationship for the next five years was a no-brainer,” said Andrea Brimmer, Ally’s chief marketing and public relations officer.
“We’re one team, and Ally, together with Hendrick Motorsports and Alex, are a winning combination. Through this extension and our recently announced NASCAR sponsorship, we are fully committed to being an active part of the sport and deepening our engagement with fans.”
“Alex is our guy, and a true ally. He’s an incredible driver who shares our passion for connecting to the community,” Brimmer added. “We’re proud to stand by him as his longest sponsor and expand on this true partnership.”
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Alex Bowman comments
“It’s hard to put into words what this opportunity means to me,” said Bowman.
“Having support from a sponsor like Ally, a car owner like Mr. Hendrick and a team like Hendrick Motorsports is everything you could want as a race car driver. I’m pumped about what’s in store for the Ally 48 this season and love the direction we’re heading. We have a lot to accomplish, and it all starts this week in Daytona.”
Bowman has run 256 NASCAR Cup Series events. He’s collected 69 top-10s and 28 top-5s along the way.
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Alex Bowman | Ally | Hendrick Motorsports | Daytona International Speedway | NASCAR