2017 Eldora Dirt Derby TV Ratings

2017 Eldora NASCAR TV ratings up – NASCAR dirt race shows increase viewership

The pavement side of NASCAR viewership might be down. However, the NASCAR dirt race has shown a steady increase in viewers. It’s one of the rare NASCAR races to display an increase in viewers from the previous year.

View 2017 Eldora Dirt Derby TV Ratings below.

Only a few months ago, it was announced that the race would be moved to the Fox Business channel. That’s usually a sign that the race will be a lost cause on a TV front.

Related: Eldora NASCAR race moved to Fox Business Channel

2017 Eldora Dirt Derby TV Ratings
ROSSBURG, OH – JULY 19: Cody Coughlin, driver of the #13 Ride TV/JEGS Toyota, races Wendell Chavous, driver of the #49 JAS Expedited Trucking LLC Chevrolet, and Max Johnston, driver of the #02 Brandt Professional Agriculture Chevrolet, during a qulalifying heat race for the NASCAR Camping World Truck Series 5th Annual Dirt Derby 150 at Eldora Speedway on July 19, 2017 in Rossburg, Ohio. (Photo by Sean Gardner/Getty Images)

Certainly people would have troubles finding it? Well, apparently not. Despite the race being moved to a non-sports channel, it still kicked ass.

The Eldora Dirt Derby feature race only displayed a slight increase in viewership. 660,000 viewers, up a full 2% from the same NASCAR dirt race 12 months ago.

Related: Dirt Racing is a growing threat to NASCAR

There were still a lot of people that either didn’t have the channel or couldn’t find it. Evidence of that is displayed in the increase of viewership via the app. The Fox Sports Go app saw an increase of 361% in comparison to this same race last year. They hosted an average minute audience of 4,304.

Related: 2017 Eldora Dirt Derby Results

This race could have been bigger. Without the channel change, I question what the 2017 Eldora Dirt Derby TV numbers would have been. If only.

2017 Eldora Dirt Derby TV Ratings

Feature Only (9:30-11:45 PM):
660,000 viewers

258,000 viewers

Data Source: Nielsen


Eldora Speedway
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Shane Walters
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