Tyler Reddick welcomes Rockstar Energy as a new sponsor
Rockstar Energy has signed with 23XI Racing. Tyler Reddick is set to be featured in the brand’s marketing campaigns, digital content, and on-track integrations.
The No. 45 car will have a new Rockstar Energy livery in select NASCAR Cup Series races. The new paint scheme will make it’s debut on April 26th at Talladega Superspeedway.
Reddick was formerly sponsored by Monster Energy. He drove a Monster Energy sponsored car as recently as 2025.
Interestingly, 23XI Racing also has a Monster Energy themed car. The No. 35 is fielded by Riley Herbst and features Monster Energy branding with ties to his family’s “Terrible Herbst” retail chain.
Tyler Reddick comments
“Joining Rockstar Energy now is the right fit for both of us,” Reddick said.
“From day one, it was clear we share that winner-take-all attitude. I’m fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season.”
Rockstar Energy comments
“Partnering with Tyler Reddick brings authenticity to a brand built around our LIVE LOUD™ culture and embracing life to the fullest. He’s fearless, high-energy, and thrives in high-stakes moments,” said Steve Mateus, Senior Director of Sports and Music at Rockstar Energy.
“His relentless drive mirrors a mindset of pushing limits, making him a natural extension of a brand that celebrates intensity, individuality, and unapologetic ambition.”
23XI Racing comments
“Our goal is always to surround our drivers with partners that reflect their discipline, grit, and commitment to excellence and Rockstar’s ambition and support for Tyler signaled exactly that,” said Steve Lauletta, 23XI team president.
“Aligning with an athlete and team performing at this level speaks volumes to where the brand is headed in this new chapter. Together, Rockstar and Tyler are poised to bring a lot of excitement to the track this season, and we look forward to seeing the partnership come to life.”
Reddick set a NASCAR record this season. He opened with a win in all three of the first three races.
Tyler Reddick comments on viral Michael Jordan video with his son
