The new deal will bring primary NASCAR sponsorship for Bubba Wallace and Kurt Busch
Embrace Home Loans joins as a primary sponsor to both cars in select races. The sponsor will serve as the primary sponsor of both the No. 45 Toyota Camry TRD, driven by Kurt Busch as well as the the No. 23 Toyota Camry TRD, driven by Bubba Wallace.
Take a look at the new NASCAR paint scheme below.
The company is based out of Middletown, R.I. They are a national mortgage company and this is their first step into sponsorship of a professional sporting team.
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“We welcome Embrace Home Loans to their new home at 23XI Racing,” said Steve Lauletta, president of 23XI Racing. “As our team brand continues to grow, we welcome the opportunity to help Embrace grow their brand along with us. We share many of the same values – community, empowerment and achievement, and we look forward to a successful inaugural season together.”
“The partnership with 23XI Racing is a perfect fit for our company,” said Dennis Hardiman, president and CEO of Embrace. “We are particularly proud to work with 23XI team drivers Bubba Wallace and Kurt Busch, as Embrace shares Bubba’s devotion to racial justice and Kurt’s commitment to our military veterans. We couldn’t be more excited about the opportunity to support the 23XI team and share the work we do supporting the American dream of homeownership with the NASCAR community.”
Bubba Wallace and Kurt Busch comment
Last year, Bubba Wallace grabbed the first career win for the team via Talladega Superspeedway.
“It’s great to add another partner to our team and I look forward to showing everyone at Embrace the excitement of NASCAR,” said Bubba Wallace.
Wallace added, “Off the track, I know this will be an important partnership as well, with the opportunity to work together on projects that will help make a real difference in the lives of those impacted by social injustice and racial prejudice.”
Kurt Busch is the newest addition to the team. He joined 23XI Racing in the second car, added at the start of the 2022 season.
“The addition of Embrace to this team shows the continued interest and excitement in what we’re doing at 23XI,” said Kurt Busch.
Busch added, “Much like our team, Embrace is looking to grow and win, and I’m excited to do that together with them this year. From representing Embrace on-track to helping amplify their VA Loan program, including through a soon-to-be announced sweepstakes for veterans and active-duty military families, I know it will be an impactful year.”
Embrace Home Loans
NASCAR Paint Scheme
