SONIC returns to NASCAR with Ty Gibbs
Joe Gibbs Racing announces the SONIC will be a primary sponsor for Ty Gibbs SONIC is making a return. They’ll be the primary sponsor for Ty…
Denny Hamlin signs Progressive Insurance for majority of the NASCAR season
Take a look at the new Progressive Insurance NASCAR racecar for Denny Hamlin Prior to the 2025 season, FedEx served as the primary sponsor for most…
Red Bull returns to NASCAR
Shane Van Gisbergen and Connor Zilisch will have primary sponsorship from Red Bull in 2025 Today, Trackhouse Racing announces that Red Bull returns to the NASCAR…
Chase Elliott brings on Amazon in new NASCAR sponsorship deal
Amazon has signed with Hendrick Motorsports in a new multi-year agreement Amazon has stepped into the world of NASCAR. In 2025, the Amazon Prime streaming service…
Cost of NASCAR sponsorship for two-race deal with Stewart-Haas?
Texas A&M spent $160,000 to be a primary sponsor in two races with Stewart-Haas Racing The cost of NASCAR sponsorship is rarely disclosed. Outside of court…
Ross Chastain signs with Anheuser-Busch in NASCAR
Anheuser-Busch joins Trackhouse Racing in multi-year agreement Kevin Harvick is currently in his final season of full-time NASCAR Cup Series competition. Anheuser-Busch has had a decade…
NASCAR teams boycott meeting; Series issues statement
A quarterly meeting was boycotted by NASCAR teams today NASCAR is set to enter a new tv agreement following the 2024 season. At the same time,…
Interstate Batteries doubles down on NASCAR sponsorship
The company will sponsor all four drivers at Joe Gibbs Racing in 2023 Joe Gibbs Racing has announced today that Interstate Batteries will return to sponsor…
NASCAR Sponsorship: What does it cost for just one race?
Government sponsorship brings NASCAR advertising costs to light In a truly unique NASCAR deal, a village is set to sponsor a NASCAR Cup Series team. Elk…
Jockey joins NASCAR with patriotic paint scheme
This marks the first team sponsorship in 146-year history of the company Trackhouse Racing spent time at the front of the field over the weekend on…
23XI Racing signs with Embrace Home Loans
The new deal will bring primary NASCAR sponsorship for Bubba Wallace and Kurt Busch Embrace Home Loans joins as a primary sponsor to both cars in…
$10 Million invested in female NASCAR drivers
Seven drivers will be a part of the new sponsorship program in 2022 NASCAR competition is open to both men and women at all levels of…