The company will sponsor all four drivers at Joe Gibbs Racing in 2023
Joe Gibbs Racing has announced today that Interstate Batteries will return to sponsor the team in 2023. The company will be featured on all four JGR cars.
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They’re a founding sponsor of Joe Gibbs Racing. 2023 will be their 32nd season with the team after helping to launch the team in 1992.
Interstate Batteries will be the primary sponsor for 13 races, up from 6 last year. The company has run about 6 primary spots since 2008.
Christopher Bell will be the first driver to run the scheme in the Busch Light Clash at the LA Coliseum. Then, Ty Gibbs will pilot an Interstate Batteries machine in the Daytona 500, marking the companies first Daytona 500 sponsorship since 2007.
“We’re extremely proud of our partnership with our founding sponsor, Interstate Batteries,” said Joe Gibbs, owner of Joe Gibbs Racing. “They have been such an important part of our team for over three decades now, and it’s exciting to have them on board all four of our cars this season. The best part of our partnership is the relationships we’ve built with everyone there over the years. It all started, of course, with Norm and Tommy Miller, and now includes Lain (Hancock) and his entire team. It’s going to be a great season.”
Interstate Batteries comments
“One of the great strengths of our partnership with Joe Gibbs Racing over the last 31 years is the way the sponsorship with them has evolved and changed as our needs as a company and brand have evolved. The expansion of Team Interstate on all four JGR cars during 2023 is the next step in the evolution of our sponsorship,” said Norm Miller, Chairman, Interstate Batteries.
“Working together, we always find new ways to use the JGR and NASCAR assets to set up new accounts and sell more batteries. We believe in our partnership and the sport of NASCAR, so when we saw the opportunity to double the amount of races as a primary sponsor – and be a part of such crown-jewel races as the Daytona 500 and the Coca-Cola 600 again – we knew it made a lot of sense.”
Miller added, “Since we’ve been with Joe Gibbs and JGR from the beginning, we really feel like all four teams are part of our family, so it’s very exciting for the stars to align and be a primary sponsor with all the JGR teams for the first time ever.”
“Our motto at Interstate Batteries is ‘Outrageously Dependable,’ and this expanded partnership with Joe Gibbs Racing drives home that point. We’re incredibly proud of our association with JGR. It’s a program that for more than three decades has resonated with our dealers, distributors and customers,” said Lain Hancock, Chief Operating Officer, Interstate Batteries.
“It’s a winning combination galvanized by the personalities we’ve been associated with at JGR, and it begins with Joe Gibbs. His vision and his ability to put the right people in the right places have made his team and our program a massive success. Expanding our presence with JGR allows us to reap the benefits of the organization’s entire effort, and we’re blessed to have such a talented group of racers represent Interstate Batteries.”
2023 NASCAR Schedule
February 5, 2023
February 19, 2023
March 26, 2023
Circuit of the Americas
April 9, 2023
May 21, 2023
May 28, 2023
July 2, 2023
Chicago Street Course
July 23, 2023
Martin Truex Jr
September 24, 2023
Texas Motor Speedway
Christopher Bell / Ty Gibbs
October 8, 2023
October 29, 2023
Ty Gibbs | Christopher Bell | Martin Truex Jr | Denny Hamlin | Joe Gibbs Racing | Interstate Batteries | NASCAR