This marks the first team sponsorship in 146-year history of the company
Trackhouse Racing spent time at the front of the field over the weekend on the Bristol Dirt Track. The team is in only their second year in the sport, they already claimed a win a few weeks ago with Ross Chastain at COTA.
View more of the Jockey paint scheme below.
Now, they’ve announced Jockey will join the team. The new partner will be featured on both cars, in multiple races.
This is, “the first such team sponsorship in the 146-year history of the company” according to a team release. The multi-year agreement will be the brand serve as the primary sponsor for Ross Chastain as well as teammate Daniel Suarez in select races.
Chris Smith: Jockey
“The ‘fit’ between Jockey and Trackhouse was evident from the start,” said Chris Smith, chief brand officer and EVP, International.
“There is a shared vision in delivering a high-quality, innovative product to consumers and in pushing boundaries by being a leader in our respective categories. Both organizations also share a dedication to community, and that’s really what drew us together.”
“We are excited to partner with Trackhouse Racing and introduce the Jockey ‘Made in America’ Collection to more race fans across the country.”
Justin Marks: Trackhouse Racing
“Part of the Trackhouse mission was to attract and represent national brands with similar values, so it is an honor to partner with an iconic American staple like Jockey,” said Trackhouse founder and owner Justin Marks.
He added, “Jockey brands are synonymous with innovation and quality, and they are great tellers of the American story. We are excited to become a part of their history, as Jockey is becoming a part of ours.”
Ross Chastain: No. 1 driver
The car will make it’s debut today in a test session at Charlotte Motor Speedway. Chastain will be the pilot.
“Jockey is a family-owned company that has been around for generations, and as an eighth-generation watermelon farmer I can appreciate how hard it is to maintain their lead spot as an innovator of quality products.”
Chastain added, “I am proud to represent Jockey and help tell their great American story.”
Jockey will serve as the primary sponsor for Chastain during four races in 2022.
Daniel Suarez: No. 99 driver
“Comfort is important inside and outside of the car and I am so proud Jockey is coming on board with Trackhouse,” said Suárez.
Suarez added, “New companies in the sport tell new stories and attract new fans. It is always an honor to be of a part of new program and I can’t wait to see all of the cool marketing around this program.”
Jockey will serve as the primary sponsor for Chastain during two races in 2022.