Anheuser-Busch joins Trackhouse Racing in multi-year agreement
Kevin Harvick is currently in his final season of full-time NASCAR Cup Series competition. Anheuser-Busch has had a decade long partnership with Stewart-Haas Racing and they’ll end that deal as Harvick steps away from the sport.
Starting in 2024, Anheuser-Busch will become a primary sponsor for Ross Chastain in the Team Trackhouse No. 1 machine.
Chastain is in his 7th year of NASCAR Cup Series racing. However, in the previous two years with Trackhouse Racing, the driver has claimed three race wins and become NASCAR’s newest polarized racing driver.
Anheuser-Busch comments
“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch.
“Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”
Ross Chastain comments
“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!” said Ross Chastain.
“This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”
Chastain added via twitter, “I’m honored to share that Busch Beer will be my primary sponsor starting next season. To have the support of the official beer of NASCAR is an unbelievable opportunity and I can’t wait to see what’s around the track for us next year at Team Trackhouse!”
Trackhouse Racing comments
“Ross has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans,” said Trackhouse Founder and Owner, Justin Marks.
Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond.”
“It has been Trackhouse’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”
Stewart-Haas Racing comments
“Anheuser-Busch has been an outstanding partner in its nearly decade-long tenure with Stewart-Haas Racing,” stated Brian McKinley, chief commercial officer for Stewart-Haas Racing.
“After promoting Budweiser for three years before transitioning to Busch and Busch Light in 2026, those brands have grown exponentially, proving our relationship to be mutually beneficial.”
“We value all of our partnerships and take great pride in seeing Anheuser-Busch’s association with Kevin Harvick and Stewart-Haas Racing serve as a springboard for their overall marketing strategy.”
“Our organization has been fortunate to have committed corporate partners, and we look forward to fostering new relationships with continued success and longevity.”
