Cole Custer will have a new paint scheme for the championship race
Haas Factory Team has announced a new sponsor for Cole Custer. Hooters is making a return with sponsorship of the No. 41 car.
Hooters last sponsored a NASCAR Cup Series team in April 2024 with Chase Elliott. However, they abruptly left the sport.
Hendrick Motorsports officially terminated the agreement in July 2024. The team noted that Hooters failed to meet financial and business obligations.
Hendrick opened a lawsuit seeking $1.705 million plus interest. The team claimed that Hooters only made a small payment of $45,000 in March 2024.
A settlement agreement was reached between Hooters and Hendrick Motorsports in March 2025. Court documents show Hooters agreed to pay $900,000.
Hendrick Motorsports settles lawsuit with Hooters
Now, Hooters is making a return to the sport. They will sponsor Cole Custer in the championship race this weekend at Homestead-Miami Speedway.
“Fast cars. Famous wings,” Haas Factory Team posted with the release of the paint scheme.
The added, “Cole Custer is bringing the heat with a Hooters-branded No. 41 race car at Homestead-Miami Speedway on 11.8.26. Wings always win.”
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Cole Custer
Hooters Paint Scheme
