2018 Daytona 500: TV Commercial Data Analysis

Laps 169-189 of the Daytona 500 featured 15 laps of commercials

63 minutes of commercials were shown during the 2018 Daytona 500. The race took about 3 1/2 hours to complete from green flag to checkered flag.

Exactly 30% of the race featured commercials. 78 laps of the 207 laps run featured a commercial.

The following features Daytona 500 commercial data during the event. It does not count commercials before the green flag or after the checkered flag.

On lap 169, they began compressing the commercial time. In a 20 lap stint, 15 laps featured commercials. However, from lap 189 to 200 the Daytona 500 coverage featured zero commercials.

In total, the 2018 Daytona 500 featured 134 commercials. That data featured content blocking via video ads or logos. It does not count logos in the corners of the screen.

Below is the Daytona 500 commercial data breakdown from each stage.


Stage 1

Laps in stage: 60
Laps featuring commercials: 24
Ad time: 19 minutes

Lap Start | Type of ads | # of ads | Lap End | Time

Lap 8
Split screen
6 commercials
Lap 10
Ad time: 2:32

Lap 11
Full screen
5 commercials
Lap 12
Ad time: 2:16

Lap 24
Full screen
5 commercials
Lap 27
Ad time: 2:12

Lap 33
Full screen
4 commercials
Lap 36
Ad time: 4:08

Lap 40
Full screen
4 commercials
Lap 44
Ad time: 2:47

Lap 49
Split screen
5 commercials
Lap 51
Ad time: 2:33

lap 52
Full screen
8 commercials
Lap 54
Ad time: 3:02


Stage 2

Laps in stage: 60
Laps featuring commercials: 20
Ad time: 19 minutes

Lap Start | Type of ads | # of ads | Lap End | Time

Lap 62
Full screen
6 commercials
Lap 64
Ad time: 2:38

Lap 64
Full screen
8 commercials
Lap 66
Ad time: 2:42

Lap 73
Full screen
7 commercials
Lap 77
Ad time: 2:57

Lap 84
Full screen
7 commercials
Lap 86
Ad time: 2:35

Lap 94
Full screen
8 commercials
Lap 95
Ad time: 3:01

Lap 103
Full screen
5 commercials
Lap 105
Ad time: 3:32

Lap 106
Full screen
6 commercials
Lap 107
Ad time: 2:05


Stage 3

Laps in stage: 80
Laps featuring commercials: 34
Ad time: 25 minutes

Lap Start | Type of ads | # of ads | Lap End | Time

Lap 121
Full screen
6 commercials
Lap 123
Ad Time: 2:38

Lap 124
Full screen
6 commercials
Lap 125
Ad time: 2:45

Lap 133
Split screen
1 commercial
Lap 134
Ad time: 2:02

Lap 139
Full screen
6 commercials
Lap 143
Ad time: 2:45

Lap 149
Full screen
5 commercials
Lap 152
Ad time: 2:30

Lap 159
Split screen
4 commercials
Lap 162
Ad time: 2:26

Lap 169
Split screen
6 commercials
Lap 172
Ad time: 2:15

Lap 173
Full screen
5 commercials
Lap 176
Ad time: 2:30

Lap 180
Full screen
5 commercials
Lap 183
Ad time: 2:20

Lap 186
Full screen
5 commercials
Lap 189
Ad time: 2:20


2018 Daytona 500
Commercial stats

Ad time: 63 minutes (30%)
Laps featuring commercials: 78
Number of commercials: 134

More

Relayed: 2018 Daytona 500 Results/Video

Links

Daytona | NASCAR | Shane Walters

Categories

Tags