Legge is “all in” on NASCAR
Katherine Legge has a sponsorship agreement with e.l.f. Cosmetics. Together they are launching a Empower.Legendary.Females. campaign.
The e.l.f. sponsored machine will see the track at least 7 times in 2025.
That schedule includes the NASCAR Xfinity Series race on April 19 at Rockingham as well as Charlotte Motor Speedway in May 24 during the Coca-Cola 600 weekend.
She’ll pilot Chevrolet machines.
Her next NASCAR Cup Series event is set for Autodromo Hermanos Rodriguez in Mexico City on June 15. She’s already made history at the Mexico City track as she became the first female driver to win a race during an ABB FIA Formula E weekend while driving for Rahal Letterman Lanigan Racing.
Earlier this year, she became the first female driver to run a Cup Series event since Danica Patrick in 2018.
Legge spun in her first NASCAR Cup Series race at Phoenix Raceway. In the crash, she collected Daniel Suarez as he was running 6th. That incident brought criticism of the NASCAR approval process from both Suarez and Kevin Harvick.
Daniel Suarez faults NASCAR for Katherine Legge crash (Video)
Katherine Legge comments
“I’ve never felt more empowered than I do with e.l.f. by my side,” said Katherine Legge stated via the release.
“e.l.f. truly walks the walk when it comes to putting its community—and especially women in sports—in the, pun-intended, driver’s seat. I’m thrilled to work towards achieving my racing goals with my e.l.f. team alongside Team Chevy.”
“I want to be respected as one of the best drivers in motorsport and there is no better place to hone my skill set against the best of the best in front of the largest motorsport audience in the U.S. With the pivot to go all in on NASCAR, we are diversifying my own racing legacy as well as the paddock for future generations.”
Kory Marchisotto comments
“As they say in NASCAR, we have found our groove. Fueling Katherine’s dream to be one of the best motorsports drivers of all time is our mission. Inspiring young athletes to fast track their own ambitions is our passion,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
“Female NASCAR fans are more likely to watch sports on TV, listen on the radio, and attend a live event than female fans of other sports***. That’s our signal to lean the e.l.f. in with zero distance between us and the community.”
Chevy comments
“Katherine is relentless in her approach to racing and is such a positive role model for other female racers to follow their dreams,” said Dr. Eric Warren, Executive Director – Global Motorsports Competition, General Motors.
He added, “We are excited about the opportunity to support her in her efforts both on and off the track.”
