National dirt late model series under new ownership
The 2026 Lucas Oil Late Model Dirt Series is set for 58 events at 26 tracks across 15 states in the 2026 season. And, they’ll be running the upcoming season under new ownership.
Lucas Oil has operated the series since 2005. In 2022, FloSports signed an exclusive streaming partnership. Now, the two have come together.
Series director Rick Schwallie as well as the rest of the current LOLMDS team will remain with the series.
Lucas Oil Products, Inc has signed a multi-year title sponsorship of the series. It appears that the name of the series will not change.
FloSports comments
“Lucas Oil has been at the forefront of grassroots racing since Forrest Lucas launched the Lucas Oil Series, and this partnership with FloSports opens a new chapter for the Series,” said FloSports CEO and Co-Founder, Mark Floreani via the release.
“We entered into this partnership to expand on the legacy of Dirt Late Model racing, and to deliver the best possible product to its fans across our platform for many years to come.”
Morgan Lucas comments
“FloSports is the right partner at the right time for Late Model Dirt racing,” said Morgan Lucas.
“Lucas Oil has poured its heart into this series for two decades, and from day one our goal has been to grow the sport and support the drivers, teams, and fans who make it special. FloSports believes in that mission as much as we do. They are the ideal group to take it to the next level, and we’re proud to stay on as title sponsor to help push the series forward together.”
Rick Schwallie comments
“This partnership puts real momentum behind everything we’ve been working toward,” added Rick Schwallie.
“FloSports understands the sport, respects its roots and shares our commitment to the racers and fans. With their support, and the decades of backing from Lucas Oil, we can keep building up grassroots racing the right way with stronger purses, better live experiences and more opportunities for every dirt-track kid to get a shot at chasing their dreams.”
