NASCAR driver signs with Barbie

Regina Sirvent is now an official Barbie Role Model

Regina Sirvent completed part-time in the ARCA Menards Series during the 2025 season. She ran three races with a best-finish of 13th at Iowa Speedway.

The 23-year-old is heading into 2026 with a new partner. Sirvent has teamed with Barbie as an official Role Model for the company.

She previously became the first woman to win a race in the NASCAR Mexico Truck Series. She also picked up a win in the Mexico Challenge Series.

Racing plans for 2026 have not been announced.

View the Regina Sirvent Barbie below.

Regina Sirvent comments

Note: The following has been translated from Spanish to English:

“It’s a huge honor that Barbie chose me to be their Barbie Role Model, which is a tribute to real stories that can inspire other girls,” Regina Sirvent stated.

“And what moves me the most is that they’re not telling a perfect story, they’re telling a real story. A story of failures and victories, of sacrifices, frustrations, exciting moments, hard work… of throwing cookies at him even when it seemed easier to give up.”

“I never imagined having a Barbie inspired by me, let alone imagine that seeing it, a girl can feel that there is also space for her on the runways, that she can also try, that she can belong. And if this story manages to make even a girl take that first step, then the whole road will have been worth it.”

Sirvent has also run in the NASCAR Mexico Series.

Regina Sirvent Barbie Photo

Regina Sirvent Barbie Doll
Regina Sirvent Barbie Doll
Links

Regina Sirvent | ARCA Racing Series | NASCAR