23XI Racing is bringing a out a Space Jam car for the NASCAR Cup Series race
Upper Deck is is commemorating the 30th anniversary of the legendary 1996 film Space Jam. 23XI Racing will field a Space Jam/Upper Deck paint scheme this weekend at Sonoma Raceway.
View the Space Jam NASCAR racecar below.
Michael Jordan was the lead role in the 1996 film. He’s also the co-owner of 23XI Racing.
Bubba Wallace will drive the car on July 5 at Chicagoland Speedway. This will be the first race at Chicagoland since 2019.
There will be a limited-edition diecast of the car produced by Lionel. In the background of the display will be a signature from Wallace.
Jason Masherah of Upper Deck comments
“This collaboration brings together the cultural impact of Space Jam, the energy of NASCAR, and the passion of collectors in a truly unique way,” said Jason Masherah, President of Upper Deck.
“This is a massive celebration of fandom – Space Jam is an iconic movie that spans multiple generations, and we’re excited to capture what fans love most about the film and share it across Upper Deck brands.”
Steve Lauletta of 23XI Racing comments
“We look forward to bringing the fun and nostalgia of Space Jam to the track at Chicagoland through this unique collaboration,” said Steve Lauletta, President of 23XI.
“Our partnership with Upper Deck continues to result in one-of-a-kind memorabilia that expands well beyond just the racetrack, allowing 23XI to reach both current and new audiences.”
The 1996 film grossed $250.2 million at the box office. What could have been with Tony Hawk Jam?
Space Jam NASCAR Racecar
