McDonald’s extends NASCAR sponsorship of Bubba Wallace
23XI Racing has sponsorship for both cars in 2022 NASCAR season Today, McDonald’s has a announced an expansion of their NASCAR sponsorship. The Golden Arches brand…
Lyn St. James questions Danica Patrick’s marketing choices
Lyne St. James on racing driver Danica Patrick, “Why did you do this?” Lyn St. James ran her racing career well before the MeToo movement. She…
Phoenix Raceway track sponsor exits 2 years into 10 year deal
ISM Raceway renamed Phoenix Raceway, once again In 1964, Phoenix Raceway was born near the Estrella Mountains. The Phoenix, Arizona track has since hosted NASCAR, CART, IndyCar…
Denny Hamlin recalls the NASCAR fine that he initially refused to pay
Hamlin: “I didn’t hardly say anything. They owe me a beer or two.” On February 24, 2013, NASCAR introduced the Gen-6 race car to the fan…
Kevin Harvick will run this 2019 millennial paint scheme if he doesn’t win the championship
Kevin Harvick will run this ‘Fleek AF’ paint scheme in 2019 if he doesn’t win the championship You think it’s a joke, right? Well, it’s not……
A Monster Energy entitlement sponsor deal for 2020 is ‘highly unlikely’
The NASCAR entitlement sponsor could be an entirely different presentation in 2020 That’s good news. On Tuesday, NASCAR announced a 1-year extension with Monster Energy. This…
Pure Michigan will not return as entitlement sponsor of NASCAR race
So what does it cost to sign on as the entitlement sponsor for a NASCAR race? Pure Michigan has spent at least $4,947,500 in advertising for…
Entitlement sponsor Monster Energy asks NASCAR for another deadline extension
The initial deadline regarding a 2019 entitlement decision was Dec 31, 2017 – It was extended once already The Monster Energy NASCAR Cup Series was new…
Dale Earnhardt Jr on the brand of a race car driver
Dale Earnhardt Jr recalls his thoughts from when he first joined the sport: “I was like, ‘What is a brand?! What is my brand? I don’t…
Ryan Blaney says all NASCAR drivers should engage more to help grow the sport
Ryan Blaney: “I think everybody should be a little bit more open to helping the sport out because that’s how it’s going to survive.” Kyle Busch…
Veteran NASCAR drivers comment on the push of young drivers in NASCAR marketing
Kyle Busch: “I think it’s stupid. I don’t know, I’m not the marketing genius that’s behind this deal.” NASCAR has been in a transitional period in…