TALLADEGA, ALABAMA - OCTOBER 04: Bubba Wallace, driver of the #23 McDonald's Toyota, pits during the NASCAR Cup Series YellaWood 500 at Talladega Superspeedway on October 04, 2021 in Talladega, Alabama. (Photo by Chris Graythen/Getty Images)
McDonald’s extends NASCAR sponsorship of Bubba Wallace
Shane Walters
23XI Racing has sponsorship for both cars in 2022 NASCAR season
Today, McDonald’s has a announced an expansion of their NASCAR sponsorship. The Golden Arches brand will be featured on two cars out of the 23XI Racing shop.
Bubba Wallace will run the McDonald’s scheme in many primary NASCAR events for 2022. That includes the Daytona 500.
In 2021, Bubba Wallace grabbed the win at Talladega Superspeedway. The win came with McDonald’s serving as the primary sponsor, their first NASCAR win since 1994. Hours after the win, McDonald’s changed the name of their twitter account to ‘Bubba Wallace stan account’.
“We’re looking forward to another great season with the 23XI Racing team,” said Vicki Chancellor, Owner/Operator and Chair, McDonald’s USA Franchisee Marketing Committee. “We remain proud of Bubba’s history-making season and success, and are excited to welcome Kurt to the team as we plan to celebrate another year of racing and our fans.”
23XI Racing spent 10’s of millions to secure the charter for their second car. Kurt Busch will pilot that machine with select races being sponsored by McDonald’s.
The 2022 season begins at the LA Coliseum on February 6, 2022.
“McDonald’s has really stepped up over the years and played a large part in my career,” said Wallace.
“Getting McDonald’s back to Victory Lane for the first time since 1994 and having them on our Camry for my first win in the Cup Series this year was really special. To be a part of the McDonald’s family and be involved in programs like Black and Positively Golden and work toward similar goals both on and off the track also means a lot to me.”
Wallace concluded, “I’m excited to continue to build on our relationship and get the 2022 season started with McDonald’s on our Camry TRD for the Daytona 500 – hopefully with another trip to Victory Lane.”
In addition, McDoanld’s will serve as a sponsor on the No. 45 car. Kurt Busch will pilot the second entry out of the 23XI Racing shop with McDonald’s sponsoring select races.
“Racing with Monster Energy over the last decade together has been an incredible ride,” said Kurt Busch.
“We win, we have fun, we promote together, and I am very grateful for their partnership. It feels like family racing for them, and I believe McDonald’s will have the same feel. The power of these brands elevates the No. 45 Camry TRD to a top tier level before we even take the green flag.”