E3 Spark Plugs deal extended with Lucas Oil Late Model Dirt Series

Steve Joiner: “It’s these racing competitions that allow E3 Spark Plugs to conduct research and develop technology”

Corona, Ca. (January 23, 2018) – E3 Spark Plugs, manufacturers of the revolutionary E3 DiamondFire spark plug technology, and its newly introduced line of DiamondFire racing ignition productsis continuing its association with Team Lucas again in 2018. E3 Spark Plugs was one of the first companies to support Lucas Oil’s motorsports programs and the ties between E3 and the innovative Team Lucas marketing platform have grown stronger each year.

For 2018, E3 Spark Plugs will be sponsoring the Lucas Oil Off Road Racing Series, Lucas Oil Sprint Car Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Series and the Lucas Oil Drag Racing Series.

In addition to on-site involvement at more than 77 events, E3 will have sponsorship exposure for 150 hours of television programming on CBS, the CBS Sports Network, MAVTV the Motorsports Network and the NBC Sports Network as well as 18 LIVE streams on Lucas Oil Racing TV.

Of special note is the company’s title sponsorship of the E3 Spark Plugs Off Road Nationals, the E3 Spark Plugs Late Model Nationals, and the E3 Spark Plugs Drag Boat Nationals.

E3 Spark Plugs graphic
E3 Spark Plugs graphic

“It wouldn’t be possible for Lucas Oil to bring exciting motorsports to fans without help from dedicated partners like E3 Spark Plugs,” Lucas Oil Executive Vice-President Bob Patison said. “We feel very lucky and privileged to have E3 Spark Plugs with us again in 2018 and we know our fans will support the company in return.”

Steve Joiner, E3 Spark Plugs Vice-President, said: “From the beginning of our partnership with Lucas Oil’s motorsports programs, we have enjoyed supporting not only sportsman level racers, but do-it-yourself fans who have embraced E3 Spark Plugs DiamondFire technology. Team Lucas and the Lucas Oil racing ecosystem supports fans, racers and our product.”

“It’s these racing competitions that allow E3 Spark Plugs to conduct research and develop technology while giving something back to the sport,” Joiner concluded.


About E3 Spark Plugs and Performance Products
E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance.

As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application. In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry.

For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on FacebookTwitter, Google +, Instagram, or subscribe to E3’s You Tube Channel.

Lucas Oil

About Lucas Oil Products
Lucas Oil Products is the world leader of high-performance lubricants and problem-solving additives, and distributes 270 unique formulations in 40 countries, with continued growth every year. Its television production arm, Lucas Oil Production Studios, produces more than 300 hours of programming for NBC Sports Network, CBS, CBS Sports and the Lucas-owned MAVTV Network and LucasOilRacing.TV app. LucasOilRacing.TV is the first streaming TV network dedicated solely to the world of motorsports – 24 hours a day, 7 days a week.

For the latest breaking news concerning the Lucas Oil Late Model Dirt Series, including the latest series standings, 2018 tour schedule, driver information, and more visit the official website at: www.lucasdirt.com.