Cryptocurrency doubles down with a two-year sponsorship of the NASCAR driver
In 2021, Brandon Brown drove to victory lane at Talladega Superspeedway. As he climbed from the car, fans chanted, “Fuck, Joe Biden!”
A reporter incorrectly heard the phrase as, “Let’s go Brandon!” Instantly, the driver’s life was changed.
Brown stated that he was struggling to secure sponsorship as he name was attached to a political chant. However, weeks later, the family-owned Brandonbilt Motorsports was able to secure sponsorship ahead of the 2022 NASCAR Xfinity Series season.
In late December, a sponsor was located. LGB Coin stepped up to serve as the full-time sponsor for Brandon Brown during his 2022 run. The cryptocurrency is meme coin.
LGBcoin.io quickly reached a market cap of $580 million after the announcement. However, NASCAR later rejected the paint scheme and sponsor.
The market cap dropped to $133,058,513 following the rejection.
Now, LGB Coin has doubled down on their sponsorship of the driver. The deal has been expanded to a two-year sponsorship and personal endorsement deal.
Deal Includes: Personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals.
Brandon Brown comments
“I’m working to achieve my own American dream,” said Brown.
He added, “I’m humbled and thankful for LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message. LGBcoin.io has already demonstrated incredible potential and I’m excited to help build this brand through the 2022 season and beyond.”
LGB Coin comments
“We’re standing firm with Brandon,” said LGBcoin.io Foundation.
“He is first and foremost a terrific racecar driver and symbolizes everything that’s great about this country. Brandon proved that with enough hard work, passion and talent, anyone can be successful in America. We’re also proud to be associated with his positive outlook, regardless of the challenges thrown his way.”
“Brandon Brown is a rising star in motorsports.”
LGBcoin.io Foundation continued, “His impressive talent, passion and achievements behind the wheel deserve to be rewarded and celebrated, and nothing will deter us from driving that message home.”