Brandon Brown announced a new full-time sponsorship with LGBcoin, a cryptocurrency meme
Brandon Brown drove to victory lane in 2021 at Talladega Superspeedway. It was his first career NASCAR victory.
In the background, NASCAR fans chanted, “Fuck Joe Biden.” As Brown climbed from his machine for a front stretch interview, the reporter incorrectly mirrored the chant as, “Let’s Go Brandon.”
Instantly, a new chant was born. It’s since gone viral and can be heard at nearly every sporting event.
When the chant began, Brown himself remained quite. However, his name is forever attached to the phrase.
A week ago, the driver broke his silence on the chant. He noted that he planned to speak his mind more in 2022 but also ended the note with, “Let’s Go America.”
Days ago, Brown stated that his family-operated team was struggling to find sponsors. He detailed that being attached to the chant was deemed a risk for most sponsors the team approached.
A full-time sponsor for the smaller family-owned operation, is a big deal.
On Thursday, Brown announced that he had secured a full-time sponsor for his Brandonbilt Motorsports No. 68 machine. LGBcoin.io (LGBcoin / $LGB) has already signed and the 2022 paint scheme has been released.
LGBcoin is a cryptocurrency banking on the popularity of the Let’s Go Brandon chant. Per the release, “the patriotic coin dubbed “America’s Coin” aims to inspire positivity and unity, grounded in a strong belief of the American dream.”
“We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,” said James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management. “Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of—an American story of success and perseverance. Brandon is truly America’s Driver.”
“We are proud to support Brandon this season, to help him continue his American dream,” said Koutoulas. “If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’”
Brandon Brown comments
“Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team’s growth as we work to build to the next level of competition,” said Brandon Brown.
“From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster.”
The driver added, “The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022.”
The new sponsor is scheduled to make it’s debut at Daytona International Speedway on Saturday, February 19, 2022.
NASCAR hasn’t approved the paint scheme
For all paint schemes, NASCAR has an approval process.
Teams must submit liveries to the sanctioning body before they touch the track. A similar policy was attached to graphic masks, which were required for some races in 2020 and again in 2021.
According to Bob Pockrass, NASCAR hasn’t approved the paint scheme. Yet, that doesn’t mean they won’t.
However, since the LGB chant began, NASCAR has denounced it. NASCAR president Steve Phelps spoke on the issues ahead of the championship race in November.
The head of the sport went as far as saying the sanctioning body would take legal action against anyone selling LGB merchandise that featured official NASCAR branding.