Brandon Brown also says that NASCAR consulted with him on how to handle the viral chant
In October 2021, Brandon Brown drove to victory lane at Talladega Superspeedway in Alabama. It was his first career victory, with an underfunded family-owned operation.
Brown climbed from his car on the frontstretch, still basking in adrenaline for a front stretch interview. His life was about to change, forever.
In the background, fans chanted, “Fuck, Joe Biden.” The phrase had become popular in the weeks leading to the victory, especially at sporting events.
The reporter speaking with the race winner misheard and re-quoted the chant as, “Let’s Go Brandon.” Instantly, a new chant with a subliminal meaning was born.