Longest NASCAR sponsor: Breaking Richard Petty/STP record

Menards and Matt Crafton are set to become the longest sponsor/driver partnership in the history of NASCAR at Daytona in 2023

Matt Crafton, ThorSport Racing and Menards are set to celebrate the 20th anniversary of their partnership. The date marks the longest driver/sponsor relationship in NASCAR, surpassing Richard Petty and STP.

Hear from John Menard and Matt Crafton below.

Menards is a home-improvement store. The company has helped steer ThorSport to four championships, one in the ARCA Menards Series and three in the NASCAR Truck Series.

The Menards truck will unload on Friday, February 17 at Daytona.

John Menard

“We’ve had an outstanding partnership with ThorSport through the years,” commented Menards President John Menard.

Menard added, “The success we’ve had both off and on the track with Matt Crafton and ThorSport has proven to be legendary. To be able to have NASCAR’s longest-running partnership with a driver and team says it all!”

While Menards has sponsored Crafton for 20 years, the company has been a partner with ThorSport Racing for 22 years

Matt Crafton comments

Matt Crafton at Talladega Superspeedway - NASCAR Truck Series
TALLADEGA, ALABAMA – OCTOBER 03: Matt Crafton, driver of the #88 Ideal Door/Menards Ford, drives during the NASCAR Gander RV & Outdoors Truck Series Chevy Silverado 250 at Talladega Superspeedway on October 03, 2020 in Talladega, Alabama. (Photo by Chris Graythen/Getty Images)

“Never in my wildest dreams did I think I would still get to be doing what I love so many years after my career started,” expressed Matt Crafton.

He added, “I especially could not have imagined being lucky enough to have a sponsor stand by my side through all of it. Between ThorSport and Menards I have truly found a family that I am so grateful to have been a part of. Looking forward to a strong season together.”

Crafton has 15 wins in the NASCAR Truck Series. He won the series title in 2013, 2014 and most recently in 2019.

Note: Interstate Batteries holds the record for the longest team/sponsor agreement as the partnership spans 30 years. However, that partnership has seen many driver combinations along the way.


Matt Crafton | Menards | ARCA | NASCAR