Check out this article as well as photos of the John Varvatos Chrysler 300. Tamara Warren spoke with fashion designer Varvatos for Forbes magazine a few months back, here is that interview. More photos at the bottom of the story.
TW: What was the process like for designing the car?
JV: Coming to Detroit to visit Chrysler for me, I first expected to see guys with penholders. I expected a whole different thing. I showed up and they’ve got black motorcycle jackets and the design team is cooler looking than my design team and they’re all fashion and they’re into all the things in life that influence you. Car people or electronic people now want the cultural influences from all over. Working on the car for me was a fun process. It wasn’t like church and state. They love fashion; I love cars. We were trying to figure out a way to connect the two even closer. Architecture and cars are the thing that inspire me. I don’t look at other clothes to get inspired. It’s the line on the cars, the details, the shapes, the fit and finish, the gauges. All those things to me have always been influential. Also I’m a guy, I’m a masculine guy who likes power in terms of engine and the sound of it. When I think about those Dodge Chargers and what those cars sound like rumbling there. There’s something very sexy about that.