Iowa Speedway Sold – NASCAR becomes new owners of Iowa Speedway
In a strategic move designed to expand its commitment to enhancing event experiences and fan engagement, as well as solidify the future of one of the premier racing and entertainment facilities in the Midwest, Iowa Speedway sold to NASCAR. The agreement, finalized today under a wholly-owned subsidiary, Iowa Speedway, LLC, is effective immediately.
“Iowa Speedway is a great entertainment facility with a very bright future,” said Eric Nyquist, NASCAR vice president, strategic development. “The facility has the support of the region, it’s positioned well in the heart of the Midwest, and year in and year out it provides great short-track racing action for motorsports fans.
“NASCAR ownership will allow us to draw on the entire resources of our company. It also provides us with the opportunity to execute first-hand a number of entertainment ideas and engagement opportunities with fans – much of which we have outlined repeatedly as the core of our Industry Action Plan.”
The facility, located 30 miles east of Des Moines in Newton, features a fast, .875-mile asphalt paved tri-oval designed by NASCAR Hall of Famer Rusty Wallace.