NASCAR Diversity Lawsuit Asking $500 Million after Steve Harvey Deal Falls Through – NACSAR will counter sue for Defamation
Terrance Cox, CEO of Diversity Motorsports, was planning to partner with Steve Harvey to start ‘ Steve Harvey Races 4 Education ‘. According to Cox, NASCAR told Steve Harvey, “it would never approve a team with Diversity Motorsports.”
That set off a $500 Million dollar racial discrimination lawsuit. Terrance Cox from Georgia has filed the discrimination lawsuit against NASCAR and its race teams. He makes claims that his attempts to make NASCAR more racially diverse were rebuffed by the racing sanctioning body. He claims NASCAR has not made any efforts to have corporate sponsors support an African-American owned team.
Terrance Cox III is the owner of Diversity Motorsports has also opened a protest of NASCAR. He has formed a group to protest what he views as injustices of NASCAR by sponsors as well as team owners toward the minority community.
I wish he had some money so I could sue him. But he ain’t got none.
Steve Harvey did not like the protests. He said he wanted nothing to do with any protest in front of Coca-Cola. He also says he didn’t wan’t a race team and doesn’t even like fast cars. He claims he just wanted to help underprivileged kids reach NASCAR ranks.
The NASCAR racial lawsuit was filled on Friday in U.S. District Court in New York. Terrance Cox references NASCAR as well as racetrack operator International Speedway Corp. ISC owns the following rcetracks; Auto Club Speedway, Chicagoland Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Route 66 Raceway, Talladega Superspeedway and Watkins Glen International.
In a statement, NASCAR defended its Drive for Diversity program. “NASCAR embraces all individuals interested and involved in our sport, whether as partners, fans, competitors or employees, and there is no merit to this lawsuit,” the statement said. “NASCAR has a long-standing history of investing in diversity efforts including the NASCAR Drive for Diversity, NASCAR Diversity Internship and NASCAR Diversity Pit Crew Development programs. … We stand behind our actions, and will not let a publicity-seeking legal action deter us from our mission. NASCAR not only will defend our organization against these meritless allegations, but we will be asserting our own claims against Mr. Cox for his defamatory actions.”
The NASCAR Drive for Diversity program has been in place since 2004. NASCAR has stated it will fight the racial lawsuit.
Steve Harvey Talks NASCAR Protest
— Steve Harvey (@IAmSteveHarvey) September 20, 2016
Photo: Robert Laberge/Getty Images NASCAR