Kyle Larson Merchandise Sales, made more in 1 Dirt race than all-year in NASCAR

Kyle Larson merchandise sales, better at the dirt track?

He made more in a single night at the Path Valley Speedway dirt track than he has all year in NASCAR sales. Well that’s an interesting statement.

Kyle Larson has been busy. Not only is he the current Monster Energy NASCAR Cup Series point leader but he’s an avid dirt racer.

He’s been clicking off wins, turning left and right. 2 race wins in the MENCS series along with multiple dirt sprint car wins this year.

Kyle Larson Path Valley Speedway Park Winner
Kyle Larson stands in victory lane at Path Valley Speedway Park

Related: Kyle Larson Battles Kasey Kahne for Sprint Car Win at Wayne County

Related: Kyle Larson Drives Ricky Stenhouse Jr’s Sprint Car Team to Their First Win

Last night Kyle Larson Racing unloaded at Path Valley Speedway. It’s a 1/4 mile bullring oval in Spring Run, Pennsylvania. He won again!

Anthoney Corini, motorsports writer for PennLive discovered an interesting fact this weekend at the dirt track. In terms of Kyle Larson merchandise, is he actually doing better at the dirt track?

Corini stated, “Just got told that Kyle Larson sold 13K in merchandise tonight at Path. Call it a love/hate relationship, ha.”

More than I’ve made all year in NASCAR sales….

-Kyle Larson

Kyle Larson Merchandise Sales - Dirt Track
Kyle Larson Dirt Racing T-Shirt sold at Path Valley

To be clear… that doesn’t mean he’s sold less merchandise at the NASCAR tracks. Chip Ganassi Racing has certainly cleared more than $13,000 in NASCAR merchandise.

Twitter user @Tberc6 asked Larson, “I’ve heard some drivers make 35pct of all merch sales? I’m guessing this isn’t the case?” Kyle responded, “I wish it was close to that.”

This appears to have sparked some attention for other NASCAR drivers as well. Ricky Stenhouse Jr saw the conversation and stated, “This right here.”

NASCAR reporter Pete Pistone commented, “It’s a valid point but not a good look to make it public by the athletes IMO.”

Landon Cassill has different thoughts. Sarcastically stating, “Yeah no reason for the public to know that the money they’re spending on athletes merch isn’t actually support their athlete”

Kyle Larson NASCAR Cup Series point leader

What Kyle Larson is saying, is that his cut of the NASCAR merchandise is tiny. While on the dirt track side of things, he’s both car owner and driver. He collects 100% of dirt track racing merchandise.

Kyle Larson had more to say about his trip to the Pennsylvania dirt track. Stating, “PA fans love their locals. I struggled a few years back and most loved it. Cool to silence doubters.”

He continued, “Getting my first Central PA win last night was cool. The fans here are so passionate and fired up. Great for the sport.”

Author: Shane Walters


Kyle Larson
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Kyle Larson Racing
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Path Valley Speedway Park
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Anthony Corini‏