2018 NASCAR Xfinity Series logo
NASCAR and Comcast released a new NASCAR XFINITY Series identity mark on Tuesday, with a full rollout coming in 2018.
The new look was broadcasted onto the big screen at the NASCAR Hall of Fame as NASCAR XFINITY Series Playoffs Media Day was underway across the street in Charlotte.
The shared vision on the new series identity reinforces the character of the series with a bold, simple look that conveys precision and momentum.
NASCAR and Comcast collaborated on the new mark, showcasing both brands’ aesthetics.
NASCAR also recently unveiled a new brand identity mark in December 2016, replacing the bar mark used by the sanctioning body since 1976.
Related: New NASCAR Logo