For the second time all season, NASCAR TV ratings were up
Michigan International Speedway saw a spike in the TV ratings over the week. That marks the second time all season that ratings saw an increase from the 2017 racing season.
TV rating for the Monster Energy NASCAR Cup Series race at Michigan International Speedway were 2.2. That’s up 10% of the 2017 which drew a 2.0 rating.
What areas of the country have the most NASCAR viewers? Greensboro, NC (8.0), Greenville, SC (6.4) and Indianapolis, IN (5.8).
What is a tv rating? It’s a percentage of all TV viewers. 8% of the people watching TV in Greensboro, NC were watching the NASCAR race at Michigan International Speedway. Greensboro, North Carolina sits on the outside of Charlotte, NC. The population in 2016 was 287,027.
The only other 2018 event all season to see a jump was The Clash at Daytona back in February. The Clash is a pre-season race featuring all the pole sitters, previous season playoff contenders and former Daytona 500 pole sitters.
Clint Bowyer drove to victory lane at Michigan International Speedway. With two new tires following a pit stop, Bowyer held off teammate Kevin Harvick who was on 4 fresh tires. The race was called early due to weather.
Note: Weather races and races that saw a jump from FS1 to Fox and other non-comparable channels were excluded from this comparison. Head to head events on similar channels without weather delays were used in this report for a fair comparison.
2018 NASCAR TV Ratings
Track
2018 Date
2018 Rating | 2017 Rating
Daytona International Speedway
February 11, 2018 (Clash)
1.35 | 1.05
Daytona International Speedway
February 18, 2018 (Daytona 500)
5.1 | 6.5
Atlanta Motor Speedway
February 25, 2018
3.1 | 3.6
Las Vegas Motor Speedway
March 4, 2018
2.8 | 3.3
ISM Raceway
March 11, 2018
2.7 | 3.0
Auto Club Speedway
March 18, 2018
2.4 | 2.9
Martinsville Speedway
March 26, 2018
Rain
Texas Motor Speedway
April 8, 2018
1.7 | 2.5
Bristol Motor Speedway
April 16, 2018
2.3 (Rain) | 1.5 (Rain)
Richmond Raceway
April 21, 2018
1.7 | 2.7
Talladega Superspeedway
April 29, 2018
2.8 | 3.4
Dover International Speedway
May 6, 2018
1.7 | 1.9
Kansas Speedway
May 12, 2018
1.23 | 1.46
Charlotte Motor Speedway
May 19, 2018 (Open)
1.5 | 1.5
Charlotte Motor Speedway
May 27, 2018 (Coca-Cola 600)
2.4 | 2.8
Pocono Raceway
June 3, 2018
1.6 | 1.9
Michigan International Speedway
June 10, 2018
2.2 | 2.0
Data from Adam Stern was used in this report.
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