This is the first time Cash App has sponsored a professional sports team
Cash App will be the primary sponsor for Bubba Wallace in five races. They will remain an associate sponsor for the other 2020 events.
Bubba Wallace led a series of changes in the NASCAR community in recent weeks.
Wallace encouraged the sport to ban the Confederate flag. Days later, they did. In the same week, the driver appeared at Martinsville with a ‘Black Lives Matter’ paint scheme.
Weeks later, a noose was discovered in the garage at Talladega Superspeedway near the No. 43 car. That noose was investigated by the FBI but it was in place since at least October 2019 and not targeted at Wallace himself.
It caused the fan base to attack Wallace claiming ‘hoax’. It wasn’t. But, both the team and driver received a lot of press in the process.
And at the end of the tunnel, Wallace now has a new sponsor for the NASCAR Cup Series team. Cash App has never sponsored a race car in the past, the team has now brought a new sponsor to the sport.
Cash App Race Car Schedule: Texas Motor Speedway, New Hampshire Motor Speedway, Darlington (S.C.) Raceway, Bristol (Tenn.) Motor Speedway, and Kansas Speedway. The car makes it’s debut on July 19 at Texas Motor Speedway.
This is the first time Cash App has partnered with a professional sports team at all.
“Bubba Wallace is a once-in-a-generation talent and we are proud to partner with Richard Petty Motorsports to usher in this new era of racing,” Garrett McManus, artistic development lead for Cash App, said. “We stand with Bubba and we are thrilled to team-up on the next part of his journey.”
Richard Petty Motorsports comments
“Bubba has stepped forward as a leader in our industry. The poise, strength and professionalism he has shown our industry has been remarkable. Richard Petty Motorsports is excited Cash App has noticed his leadership, and that they have a desire to carry his message forward.,” Brian Moffitt, chief executive officer for Richard Petty Motorsports, said.
“As a team, we will continue to carry our message of compassion, love and understanding.”
Moffitt added, “Our responsibility as an organization is to raise our financial threshold so Bubba can compete on equal footing alongside his peers. This is another step in the process, and while we still have work to do, we will be successful.”
Bubba Wallace comments on new Cash App sponsor
Bubba Wallace is in his 3rd full-time NASCAR Cup Series season. He has seven top-10s and two top-5s.
“This announcement is really exciting news for our team. It is always nice to see new brands come to the sport and make a commitment like Cash App has with this news,” Wallace said.
The driver added, “We are excited to have Cash App onboard the No. 43 Chevrolet Camaro ZL1 1LE and I look forward to introducing NASCAR fans to the easiest way to send, spend, save, and invest their money.”
The car makes it’s debut this weekend at Texas Motor Speedway.