23XI Racing welcomes another sponsor ahead of COTA
This weekend, NASCAR visits Circuit of the Americas (COTA). The 20-turn road course in Austin, Texas makes it’s debut in the stock car racing world.
Today, DraftKings Inc. (Nasdaq: DKNG) announced they are heading to the Texas track as a new team sponsor. The sports betting company will be funding the 23XI Racing car driven by Bubba Wallace.
DraftKings will serve as the primary sponsor of the No. 23 at Pocono Raceway later this year.
“Joining forces with the 23XI Racing organization near the beginning of its growth makes this collaboration all the more impactful for DraftKings,” said Ezra Kucharz, Chief Business Officer at DraftKings. “Beyond the brand and product integrations of this deal, we also greatly admire Bubba Wallace’s ongoing advocacy for social justice and Inclusion, Equity and Belonging efforts because they align perfectly with our company values.”
Related: Bubba Wallace sets goals with 23XI Racing for the 2021 NASCAR season
23XI Racing president Steve Lauletta
Additionally, the DraftKings logo is expected to be on the car for each race of the 2021 season, pending regulatory approval.
“As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track,” added interim 23XI Racing President Steve Lauletta.
“DraftKings is a leader in sports technology and entertainment and a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year. Adding DraftKings allows us to bring unique experiences to our fans as we continue to grow our reach showcasing our team to fans outside the NASCAR platform, as well as work together in support for social justice and other Inclusion, Equality and Belonging efforts.”
Lauletta concluded, “We’re looking forward to having DraftKings be a part of the growth of 23XI Racing and seeing them on the track at Pocono for their primary race.”
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Bubba Wallace comments on DraftKings sponsor
“I’m excited to see what we are capable of creating together as we welcome DraftKings to the 23XI Racing family,” said Bubba Wallace.
“As a big fan of the company, this relationship marks a historic moment as we integrate with a leader in sports technology and entertainment to enhance the experience of racing fans across the board.”
DraftKings is already the Official Daily Fantasy Partner of NASCAR.
Related: Bubba Wallace reflects on ‘Black Lives Matter’ shirt; Talks 23XI Racing
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