A Shoc joins Chase Elliott and Hendrick Motorsports
Adrenaline Shoc will serve as primary sponsor of Chase Elliott’s No. 9 Chevrolet. The company will join the team for two races in the 2021 and 2022 Cup seasons.
Additionally, the company will serve as a full-time associate sponsor.
“A Shoc’s preservative-free, plant-powered natural caffeine blend is available in 10 great tasting flavors. It is distributed across the United States by Keurig Dr. Pepper (NASDAQ: KDP), which is an investor in the brand.”
Pepsi has long been a sponsor of various Hendrick Motorsports teams. Many fans noticed that the cars didn’t feature any Pepsi or Mountain Dex graphics in previous 2021 releases.
Now, we know why that might be the case. Or, perhaps this is in response to that former deal.
“We are thrilled to join the Hendrick Motorsports family and honored to work with Chase and his team,” said Paul Nadel, chief executive officer of Adrenaline Shoc.
Nadel added, “A Shoc is the performance energy drink for a new generation and the perfect partner for Hendrick Motorsports. As a three-time NASCAR Most Popular Driver winner and the reigning Cup Series champion, Chase certainly personifies what top performance is all about and how to reach your peak. We are excited to partner with him and the No. 9 team and know that we will have many victory laps together.”
The new sponsor makes their primary debut on July 11 at Atlanta Motor Speedway. They return later in the season, during the playoff race at Talladega Superspeedway on October 3.
“I’m very proud to welcome A Shoc to Hendrick Motorsports,” Elliott said.
The driver added, “It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”
Elliott heads into the 2021 season as the defending NASCAR Cup Series champion.
“It’s always a privilege to introduce a new partner,” said Rick Hendrick, owner of Hendrick Motorsports.
The team owner concluded, “We’re pleased to have Adrenaline Shoc join the Hendrick Motorsports family and for them to be paired with NASCAR’s newest champion. Chase will be a tremendous representative for their growing brand, and I know his sights are set on another big season. Our entire team is looking forward to working together to build a successful program.”
Tonight, Chase Elliott will make his debut in the Chili Bowl Nationals.