High Limit Racing doubles down with 2024 plans

High Limit Sprint Car Series will run 50 events in 2024 and payout over $5 million; Brad Sweet to run full-time

This season, the High Limit Sprint Car Series made their debut. Since the off-season began, they acquired the All Star Circuit of Champions and now big expansion plans are on the way.

High Limit Sprint Car Series buys ASCOC

The series formerly known as the High Limit Sprint Car Series will run a 50-plus race schedule in 2024. Driver payouts will come in over $5 million.

The series will run with “no restrictions on the amount of non-High Limit races they can compete in.” That’s an important note as the World of Outlaws Sprint Car Series limits how many non-WoO events their full-time drivers can run in a season.

A new point fun will total $1,000,000 with $250,000 being awarded to the winning team and driver. Additionally, a separate mid-week mini-series will have an additional payout of $100,000 to the mini-series champion.

The Kasey Kahne Racing NAPA No. 49 driven by Brad Sweet will compete in every High Limit Series race. That means Brad Sweet, a co-owner of the series will no longer run for a championship with the World of Outlaws.

Kyle Larson will run select events in the series.

Kyle Larson comments

“Brad (Sweet) and I literally grew up in this sport and our passion for sprint car racing runs deep,” said Kyle Larson in the series release.

“The 2023 High Limit season went well, but we saw room for growth and more opportunities that were out there to make this division of racing stronger. Not only are we going to continue to run tight, highly-entertaining races for the fans, but we’re going to do it while raising purses and making the sport more financially viable for drivers and teams.”

“On top of that, the partnership with FloSports will bring more eyeballs to our events and grow the sport overall. I can’t think of a much better situation for all involved.”

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Brad Sweet comments

“We’re working on a diverse and efficient schedule that will maximize the travel time for our teams,” Brad Sweet said.

“With increased purses and the availability for teams to also compete in the sport’s crown jewels that may not be High Limit-sanctioned, High Limit drivers and teams have the highest revenue opportunity in sprint car history, barring The Million in 2023.”

“We’re proud of that and see it as a launching pad for the future of sprint car racing.”

“The support of Kasey, NAPA, and everyone at Kasey Kahne Racing means a lot to me,” Sweet continued. “We’ve accomplished a lot together and now we’ll go on a new adventure and try to add a High Limit championship to our resume.”

“They’re taking this jump with me and that shows how strong and committed this team is.”

FloRacing

In 2023, High Limit hosted just 11 races. They generated 8.5 million views within the FloRacing website.

“FloRacing is the go-to destination for motorsports fans delivering premium event coverage and original content to viewers across the globe. The expansion of High Limit Racing and our investment in it reinforces our commitment to the growth of motorsports and delivering it authentically to audiences everywhere,” said Mark Floreani, Co-Founder and Chief Executive Officer of FloSports.

The 2024 season will begin in February at East Bay Raceway Park in Tampa, FL. The season championship will take place at The Dirt Track at Texas Motor Speedway in October.

2023 final point standings for the High Limit Sprint Car Series

Links

Kyle Larson | Brad Sweet | High Limit Sprint Car Series

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