New NASCAR tv deal begins in 2025 and extends through the 2031 season; Estimated $1.1B per season
In 2025, NASCAR has a new tv deal. Coverage of NASCAR Cup Series races will be shown on FOX, NBC, Amazon and Warner Bros. Discovery via TNT Sports.
NASCAR’s new tv deal is worth $1.1B per year.
Fox and NBC will each share 14 years each. Fox will take the first 14 races including the famed Daytona 500. NBC will take the last 14 races of the season, including all playoff races.
Prime Video and TNT Sports have each signed a 5 race deal. An even split of 10-race mid-season coverage.
The CW will become the new home for the NASCAR Xfinity Series in 2025.
Steve Phelps
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” said NASCAR President, Steve Phelps.
“NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms – whether on broadcast, cable or direct-to-consumer.”
“With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
Brian Herbst
“These agreements not only show NASCAR’s importance to the sports and entertainment ecosystem, but also the willingness of some of the world’s largest and most respected media companies to make significant investments in America’s leading motorsport,” said Senior Vice President, Media and Productions, NASCAR, Brian Herbst.
“The media landscape is rapidly evolving, with new distribution platforms providing more options to the consumer than ever before. This is the right mix of media partners to promote and deliver content around our sport – positioning NASCAR for growth across different mediums and giving our fans uninterrupted access on the established platforms that they are already using.”
“We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.”
Fox Sports
“We are proud to begin the next chapter of what will soon be a three-decade relationship with our friends at NASCAR,” said FOX Sports CEO and Executive Producer Eric Shanks. “As the continued home of the DAYTONA 500, we look forward to getting every season off to a roaring start.”
NBC Sports
“We are thrilled that the NASCAR champion will continue to be crowned on our platforms for years to come,” said NBC Sports President Rick Cordella.
“Whether it’s the unpredictability of a superspeedway, a Playoff cutoff race, or the championship finale, NBC Sports will use its wide array of platforms to present the dramatic conclusion to every NASCAR season for what will be 17 years at the end of this extension.”
Prime Video
“NASCAR is the most popular motorsport in the country, and we can’t wait to deliver Cup Series racing to Prime members in the U.S. for the first time,” said Jay Marine, vice president and global head of sports at Prime Video.
“We are excited to find ways to get NASCAR fans closer to the racing than ever before, and we are proud to contribute to the growth of the sport in the years ahead.”
TNT Sports
“We are thrilled to welcome NASCAR back to TNT Sports, and build on our rich, shared history of providing immersive fan experiences that only our world-class team can deliver,” said Luis Silberwasser, Chairman and CEO, Warner Bros. Discovery Sports.
“This agreement expands our portfolio of premium sports content throughout the Summer and further elevates Max and our leading linear networks. We look forward to utilizing all of our resources to create new opportunities for compelling storytelling that connects with our fans, as we present the thrilling action and excitement on the track in innovative ways throughout the entire NASCAR season.”
