NASCAR driver becomes first athlete with a signature collection from Columbia
Bubba Wallace is the driver of the No. 23 car for 23XI Racing. The team is owned by Michael Jordan and fellow driver Denny Hamlin. He runs full time with the NASCAR Cup Series and grabbed his first career win last season at Talladega Superspeedway.
The 28-year-old also serves as a brand ambassador for Columbia. Together, they’ve created a new line of clothing. It’s the first signature brand for Columbia from a professional athlete.
While many of the clothes feature colors similar to his 23XI Racing machine, the line highlights Wallace’s style away from the track. The driver is an outdoor enthusiast who spends his free time as a photographer.
“For me, being a trendsetter while also breaking down barriers and making our sport more inclusive has always been a goal,” said Bubba Wallace.