‘Shake and Bake’ for Ryan Preece and Chase Briscoe; Paint schemes from the movie cars heading to Talladega Superspeedway
Talladega Nights was released in 2006 and the comedy has grown a cult following well after its release. Wonder Bread and Old Spice were each featured as primary sponsors of the cars within the film.
View the Talladega Nights paint schemes below.
Now, they’re returning to the track, this time, it’s very real. The Wonder Bread and Old Spice paint schemes from the movie have been re-created for this weekend’s NASCAR Cup Series race at Talladega Superspeedway.
Ryan Preece will run the Wonder Bread paint scheme while Chase Briscoe will pilot the Old Spice car. Both drivers are fielded out of Stewart-Haas Racing.
Both brands will have an activate area at the track this weekend. Additionally, the team will be offering a unique set of merchandise.
For Wonder Bread, the activation is already active, beyond the racetrack. At 2,000 stores in Alabama, Georgia and Florida the Wonder Bread stand will highlight the car running this weekend.
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Stewart-Haas Racing comments
“This is an entertaining promotion that allows us to work with two innovative brands in Wonder Bread and Old Spice where we can stand out together amid a very busy fall sports schedule,” said Brian McKinley, Chief Revenue Officer, Stewart-Haas Racing.
“Talladega Nights is a cult classic and Wonder Bread and Old Spice were savvy enough to be on board with the movie from the very beginning. For our sport, it’s the gift that keeps on giving, and it’s given Stewart-Haas Racing a great platform to have some fun and engage with our fans.”
Ryan Preece comments
“Talladega Nights is one movie that most people have seen and laughed with, and these really cool paint schemes will bring back those memories,” Preece said.
“Getting to have my teammate, Chase Briscoe, in the Old Spice car makes it all come together. The movie remains relevant after all these years, and there’s no better track than Talladega to work with your teammates.”
Preece added, “We’re going to have a lot of fun this weekend and I hope we get the No. 41 Wonder Bread Ford Mustang in victory lane.”
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Chase Briscoe comments
“Talladega Nights is one of my all-time favorite movies, and I’m really glad that Old Spice was on board to come back to Stewart-Haas Racing,” said Briscoe, whose No. 14 car was once sponsored by Old Spice when it was driven by Stewart.
Briscoe added, “We couldn’t do this Talladega Nights deal without them, and as a Tony Stewart fan who has gone on to drive his car, it’s really special to be the one to bring it back for all the fans.”
Flowers Foods comments
“The Wonder team couldn’t be more excited to team up with Stewart-Haas Racing and Old Spice to give Talladega Nights fans a race to remember by recreating the beloved cars from the cult classic movie,” said John Steed, Senior Vice President of Legacy Brands at Flowers Foods.
Steed added, “We know our Wonder Bread fans love the movie and we can’t wait to share in their delight this weekend at Talladega Superspeedway.”
Procter & Gamble comments
“Old Spice is ready to bring 24/7 freshness to the track this weekend at Talladega Superspeedway with Stewart-Haas Racing and Wonder Bread,” said Kate DiCarlo, Old Spice Senior Director of Communications at Procter & Gamble.
DiCarlo added, “After all, if you’re not first, you’re last, so we’re excited to have Chase Briscoe and Ryan Preece behind the wheels of the famed Old Spice and Wonder Bread cars. This is such a nostalgic moment for us and we’re thrilled to connect fans with more ridiculously fun experiences.”
Talladega Nights
Paint Schemes
Links
NASCAR | Talladega Nights | Talladega Superspeedway | Chase Briscoe | Ryan Preece
