Spire Motorsports has signed a new NASCAR Cup Series sponsor for 2024
Chili’s will be the primary sponsor for Corey LaJoie in the famed Daytona 500. The company will run via the No. 7 Spire Motorsports team.
In addition to the Daytona 500, the company joins the team as an associate sponsor. They’ll be on the car in an associate role on February 25 at Atlanta Motor Speedway, March 3 at Las Vegas Motor Speedway and March 24 at Circuit of the Americas in Austin, Texas.
Spire Motorsports has been upgrading their teams in the off-season. They’ve made massive investments in the NASCAR Cup Series as well as the NASCAR Truck Series.
First the team purchased an additional charter for an estimated cost of $40 million. That set a new record.
Month later, the team purchased Kyle Busch Motorsports and all of the assets. They now have a truck series operation which will be used as a driver pipeline for development.
NASCAR charter sold for $40M to Spire Motorsports; New record
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Jeff Dickerson
“We strive to partner with brands that want to embrace the spirit of motorsports and share our love for pushing the limits both on and off the track,” said Jeff Dickerson, Spire Motorsports co-owner.
“Our partnership with Chili’s at the Daytona 500 will set a fun precedent for the season to come — we can’t wait for everyone to see what we have in store.”
Corey LaJoie has a best finish of 6th on the 2.5-mile of Daytona International Speedway. He claimed that in 2019 with Go Fas Racing.
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